This past winter Teton Gravity Research brought professional skiers Dana Flahr, Sage Cattabriga-Alosa, and Nick McNutt amongst other to film in the Golden, BC backcountry for their upcoming feature ski and snowboard movie Paradise Waits. A segment from their trip will be featured in the full moving being released this fall. The film will also include streets of Boston after a record 110 inches of snow, TGR Fantasy Camp in Alaska, and the far away peaks of Greece, Kosovo, Japan and beyond. 

Brady Starr is 2,490 metres above sea level, ready to scorch down a mountain ridge on his bike. Andy Brown is 10 metres above him, on the summit, gearing up to ski a strip of snow not far from Starr’s path. Peter MacLaren is paragliding above them both. A hang glider noodles around nearby.

With the world all a-Twitter over anything shareable, those hired to sell British Columbia’s adventuretourism products using brochures and mountainmedia advertorials now have to understand impressions, likes and smartphones. But online efforts by the mountain-bike marketeers of Golden and Squamish beg the question: are metrics making money or simply offering cheap clicks? 

'10 Adventures You've Probably Never Heard Of' features the Walk With the Wolves at Golden's Northern Lights Wildlife Wolf Centre.